How To Earn by System of High Ticket Sales
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How To Earn by System of High Ticket Sales
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Article #1
(540 words)
Article #2
(564 words)
Creating sales funnels for rich people is
very different from general marketing
Too many marketers fail. There, I said it.
I know it's an inconvenient truth. But I have to say it. It is the 800 pound
gorilla in the room that people simply refuse to see. It is an obvious fact.
But people are so uncomfortable about it, they'd rather not talk about it. In
fact, they'd rather pretend it doesn't exist.
Well, here's the problem. If you refuse to
see the possibility of you failing, you will make the same mistakes that other
failed marketers are making. You will end up in the same place they're in right
now. It's easy to visualize making thousands of dollars every single month
through affiliate marketing.
In fact, a lot of affiliate marketers are
able to generate this amount of money. They are experts at online marketing and
they are able to convert online traffic into cold, hard cash. The problem is a
lot of affiliate marketers are doing it the wrong way. They are playing a
volume game.
They look for products that pay $5 or $10,
or even $50 if they're lucky, and pop a lot of traffic to pages that will try
to convert visitors into buyers of those products. So far, so good, right?
Well, what if I told you that you can be
making so much more money targeting a totally different market? You don't have
to milk as much traffic from all 4 corners of the globe in the vain hope this
huge volume of traffic will translate to a significant chunk of change when
everything is said and done. That simply takes too much money, time and effort.
What if I told that you can expend a lower
amount of effort and spend less time to generate an income that's 1000 times
bigger? No, I'm not fantasizing. This is not a hope, nor is it a wish, nor is
it a fantasy. This is reality. This is the reality of high ticket sales
marketing.
The secret to this? Build sales funnels for
rich people.
Sales funnels are not created equal
There's a common misconception among affiliate marketers that sales funnels are basically generic. Once you've seen one sales funnel, you've pretty much seen them all. I mean, after all, how complicated and how different can they be from each other?
Well, it all boils down to your target
audience. If you are looking to convert people who are ready, willing and eager
to pay thousands upon thousands of dollars for your affiliate product, you
better create a sales funnel that gives them what they're looking for.
What are they looking for? They're looking
to be made special. They're looking for a unique experience. They're looking
for a certain level of exclusivity. If you're completely clueless about this
and simply try to push them through the same sales funnel that everybody else
goes through, don't be surprised if you don't make any money at all.
Converting rich people is not only
possible, but highly doable. You just have to give yourself the right tools.
This is why you have to step away from general marketing and focus on high
ticket sales conversions.
To get the inside scoop on how this is
done, click here. You will get a framework that will enable you to convert high
ticket sales customers.
Article #3
(628 words)
Article #4
(560 words)
Paying your dues in high ticket sales
marketing is worth it... up to a certain point
Let me be clear: There are many shortcuts
out there. It doesn't matter what you're trying to get into. Maybe you're
trying to run a marathon. Maybe you're trying to become a competitor in an iron
man race. Maybe you are trying to get into law school or medical school. Maybe
you're trying to pick up better looking members of the opposite sex.
Whatever it is you are trying to achieve,
there is always a shortcut. You can take this to the bank. If you look hard
enough and if you do your homework, there will always be a shortcut. Now, just
because a shortcut exists doesn't mean you have to automatically take it.
There is a tremendous amount of value in
learning how to do things the hard way first. This is called paying your dues.
You have to pay your dues. If you're starting a job or you're starting out at
school or you are starting out in a relationship, you have to first pay your
dues.
When you pay your dues, you figure out how
things work. You get an understanding of the basic principles behind whatever
it is you're doing. You learn how everything fits together.
After you have become comfortable with a
clear working understanding of how everything normally works and the general
process in which everything normally works, then and only then should you think
about shortcuts.
That is the proper sequence. You shouldn't
think about using a shortcut the first time you show up at work. You don't know
enough about your work. You don't know enough about your boss's expectations.
You don't know enough about the expectations of people around you for you to
succeed with your shortcut.
If anything, you might make things worse
when you use a shortcut. You might learn the wrong lessons. I raise this with
you because if you want to truly make a lot of money with high ticket sales
marketing, you have to pay your dues first.
You have to learn how to segment your
audience. You have to learn how to target the right niches. You have to learn
how to position your product correctly. Once you have learned the basics, then
and only then should you look for the short cut.
I understand that nobody likes to do the
heavy lifting. Sadly, it is also absolutely necessary. Everybody has to pay
their dues. The good news is if you stick to it, you are one of the few.
Eventually, you will get paid more than others because everybody else is
settling for pennies. Eventually, you will discover a shortcut that will work
for you.
To see how this plays out and to get a
tried and proven blueprint for making a lot of money in high ticket sales affiliate
marketing, click here. You'll learn the ins and outs of paying your dues while
at the same time, getting clued in on one of the most powerful industry
shortcuts you will ever learn so you can take your affiliate income to the next
level.
Whether you're shooting for $100,000 a year
or $500,000 a year, you need to first pay your dues and then start to
experiment with shortcuts so you can take things to the next level.
(807 words)
Your number 1 secret weapon when marketing
to high ticket prospects
One of the most common misconceptions about
online marketing and affiliate sales in general is that audiences are basically
one and the same. The idea is that if you know how to market to one group of
people, you pretty much know everything you need to know to market to any group
of people.
How I wish this was true. The problem with
this assumption is that it is an assumption based solely on selling cheap stuff.
If you're selling $10 or $50 Amazon items, you can be easily forgiven for
thinking that you just need to say the same message and make the same
imposition your value proposition the same way to a wide range of audiences.
You can easily be forgiven in that context
because you don't know any better. And let's face it, with everything else
being equal, you probably would do decently with such an approach. It wouldn't
be banking like Bill Gates, but it would make decent income.
The problem with that approach, however, is
that it will end up wasting your time, effort and talent. How come? Well, you
put in all this time to learn the ropes. You pay your dues. You figure out how
everything works. You step up and you learn how to sell to people using online
content.
You learn how to drive traffic and you
learn how to create a self sustaining sales system. So far, so good. But the
problem is you can't use this system and simply recycle it for high ticket
sales prospects. They're going to laugh at you.
High ticket audiences need a high ticket
system
If you want to generate high ticket sales,
you need to get into the minds of your prospects. These are not people who are
looking to spend as little money as possible while getting maximum benefits.
No!
These people are ready, willing and eager
to pay top dollar for whatever it is you are offering. Whatever solution it is
you bring to the table, they are willing to give you money that you thought was
impossible.
Yes, it's possible to make $10,000 per
sale. Yes, it's possible to make $100,000 per sale. The price tag is not really
an issue with these people. They are too busy and they have too many things
going on to nickle and dime you. This is the good news.
The bad news is you have to handle them the
right way. You can't use the same sales funnels that you use for people looking
to buy $15 or $20 items. You have to make these people feel exclusive. You have
to speak their language. You have to create a different kind of fantasy in
their heads.
Let me be clear. When you're doing any kind
of selling, whether it's online or offline, you are dealing with fantasies. You
are creating some sort of illusion that gets your prospects to sign on the
dotted line. This will always occur. This will always be the case. This is not
going away anytime soon. How come?
Well, if you stripped all commercial
activity to needs, it will turn out that humanity, as a whole, doesn't need all
that much. When you buy a low end Hyundai and you buy a Mercedes, you're still
buying a car. You're still appealing to the same basic need of getting from
point A to point B.
However, if you want to lock down the art
of high ticket sales, you have to go beyond the basic need. People who buy a
high end Mercedes are not simply looking to get from point A to point B.
they're looking to feel like a million bucks. They're looking for respect.
They're looking to project to the rest of the world that they have arrived.
In other words, they have been rewarded by
life with status symbols that are universally recognized. That's why people
will pay hundreds of dollars more for that Apple logo at the back of their
laptop computer. This is the reason why people will pay tens of thousand of
dollars more for the Mercedes brand on their vehicle.
But when stripped down to their bare
essentials, a Mac notebook computes the same way as a run of the mill computer.
The same goes with a car made by Hyundai or Toyota. They get you from point A
to point B just like you would with a BMW or Mercedes.
You have to wrap your mind around this so
you can create your secret weapon. This is the secret weapon that will enable
you to land high ticket sales like clock work. What is your secret weapon? Your
brand.
Click here for a tried and proven practical
way to develop a high ticket sales brand online.
Article #6
How to Build a High Ticket Brand
One of the hottest segments in the
affiliate marketing niche is high ticket sales. Affiliate marketers who focus
on high ticket sales are able to make more money off the time, effort, and
resources they would normally invest in any other kind of affiliate product
promotion or the promotion of their own products. High ticket sales maximize
reward. This is crucial.
Let me be clear. If you're going to put in
a certain amount of time, effort, and dollars in affiliate marketing, wouldn't
you want a maximum return on your investment? This is a key question every
marketer should ask himself or herself.
Otherwise, it's very easy to find yourself
putting in all this time and effort only to settle for crumbs. That's exactly
what you're doing with online publishing, Kindle book production, or any other
way you use to make money and/or drive traffic.
You want to work less yet earn more.
Unfortunately, a lot of people are clueless regarding this and this is why they
do affiliate marketing the same way as everybody else. It is no surprise that
majority of affiliate marketers are simply settling for crumbs.
I know that sounds harsh. I know that it
seems like an uncharitable way to do it, but it's also the most accurate
depiction of what's going on. If you think about it, you are putting in all
this time and effort. Don't you deserve to get more for all that time and
effort?
This is why it's really important to build
a high-ticket brand. When you market using a solid brand, people are ready,
willing, and eager to pay you a premium. If you don’t bother with creating a
brand for yourself, your customers will have the impression that you are
generic. Whatever it is that you have to offer, as awesome as it may be, can
easily be found elsewhere.
You know and I know that this may not be
the case. However, but your customers would not be bothered. How come? That is
the impression you give them. You did not bother to build a brand.
This is why it's really important to
identify high-ticket values. Communicate them in a high-ticket way. Find your
high-ticket niche audience members and treat them the way they expect to be
treated.
This is the key to success in high-ticket
branding. If you are able to pull this off, you will be able to work the same
amount while getting paid ten times, twenty times, or fifty times more than you
are currently settling for.
It all boils down to having the right game
plan. Unfortunately, when it comes to high ticket sales, it's too easy to end
up barking up the wrong tree. There are so many self-proclaimed gurus out there
all-too-eager to steer you in the wrong direction. Don't fall for it.
If you are serious about building a
high-ticket brand, please understand that there is a specific way to do it. Click
here for the framework that you need to pull this off. You will be glad you
did.
Article #7
(519 words)
The Most Important Boost Your Online Sales
will Ever Get
How do you make money in the high-ticket
niche sales market? I know the answer will shock you. It really will.
What is the answer? The same way you make
money with the low-ticket niche.
You have to learn how to create a brand.
You have to learn how to communicate with your content. You will have to learn
to find where your market is online. You will have to figure out a way to drive
traffic from those locations to your central conversion platform. You have to
learn how to build relationships.
In other words, you have to be systematic
and methodical about it. You have to have a plan.
Sadly, a lot of people think that had just
because they are able to sell low-ticket sales items, that is all they need.
No. That skill set is simply a starting point.
If you want to make money in the
high-ticket sales niche, you have to tweak whatever you have learned before.
How come? You are appealing to a different group of people. These are people
who are ready, willing, and eager to pay a lot of money. It's not a hassle for
them to pay $50,000 at a time.
However, for that to happen, you have to
communicate with them based on how they’d like to be spoken to. In other words,
you may not necessarily put more time, effort, and energy in converting
high-ticket sales customers but you have to tweak or modify your messaging.
How do you pull this off? You know you're
making good progress when existing influence leaders in your target high-ticket
niche end up recommending you.
Think about it for a second. These people
are already known quantities in your target niche. The people you're trying to
reach already know them. They already respect them. They already appear
credible in the eyes of the right people.
You, on the other hand, may be brand new.
People don't quite know what to expect from you. People don't quite know
whether they should trust you or not.
When existing authorities in your target
niche vouch for you, you start building a reputation. That's when doors start
to open as far as your sales are concerned.
This is why it's really important to
establish relationships with tried-and-proven names in your target niche. Get
them to recommend you. These are opinion leaders. These are people whose words
have a weight with the people you're trying to persuade.
These are not random bumps. These are not
faceless brands. These are not faces in the crowd. These are people your
audience members seek out.
Get on the radar with these people. Engage
them. Turn them into your allies. This is how you generate traction as far as
high-ticket sales traffic generation is concerned.
To download a blueprint that would enable
you to build a solid online high-ticket niche brand, click here. Not only would
you be able to know where to start; but you would be able to create a
high-value brand in a systematic and methodical way.
Article #8
(697 words)
Master the Art of Outreach when Building a
Solid High-Ticket Brand
Don't expect people will seek your
anonymous brand out. I know that sounds harsh. I know that's the kind of thing
you probably did not want to hear. You probably didn't even expect it. However,
you need to hear this.
I’ve seen it many times before. A lot of
guys get excited about affiliate marketing. They can’t wait to start. So, they
start; they jump in with both feet; and guess what happens next? That's right!
A whole lot of nothing.
How come? They played the game the wrong
way. They understand the value of selling high-ticket items. They have a clear
idea of how affiliate marketing works. They may even know the ins and outs of
generating traffic. Still, despite all this knowledge, they end up with
nothing.
Please understand that the high-ticket
niche sales market is very unforgiving. In fact, in many cases, you only have
one shot to make a name for yourself. If, for whatever reason, you drop the
ball, you are not going to get a second chance. People will quickly move on to
the next contender.
Unfortunately, so many online marketers
find this out in the worst way possible. They put in all this time, effort, and
energy only to develop an online asset that doesn't generate all that much
money. They’re stuck in mediocrity because they failed to build a solid brand.
You have to remember that high-ticket seals
involve people who are more discriminating. This audience that you're trying to
reach are people who are worth a lot of money. Their time is very precious to
them. You have to step up to them the right way. You have to communicate to
them the right way. You have to create the right setting. Otherwise, it’s just
not going to happen.
The sad reality is if you're just starting
out, it's too easy to be passive. It’s too easy to just create yet another
sales funnel and hope against hope that somehow, some way high-ticket audience
members will find themselves in your funnel and eventually hand you thousands of
dollars.
It doesn't work that way. Don't think they
will come to you. They have better things to do. You better resolve to go to
them. How do you do this?
You can spend a tremendous amount of money
on paid ads. In fact, that's exactly what Mark Zuckerberg of Facebook wants you
to do. The problem with that solution, if you want to call it a solution, is
that you spend a tremendous amount of money on a learning curve. Sure, at the
end, it will pay off. At some point, you will break even. However, until you
reach that point, prepare to spend a lot of money.
If you're not made out of money, you have
to do things the smart way. The smart way doesn’t involve that much money. It
just involves a lot more brainpower. How do you pull this off? You have to find
people who have already made a name for themselves in your target high-ticket
niche.
That's the name of the game. Get those
people to talk about you. Get those people to treat you like an insider. Get
those people to embrace you with open arms.
The good news is that this is easier than
you think. If you want the master blueprint on how to generate solid, high
ticket sales online, click here. You will learn the ins and outs of doing
things the hard way as well as taking one very important shortcut that would
enable you to level up your income thanks to high tickets sales.
Wouldn’t you want to work less and make
more money? Wouldn't you want to generate a passive-income system that is
geared towards maximum income?
While it's easy got excited with making a
few bucks here and there with the Amazon affiliate system, please understand
that your time is worth money. Get the most bang out of every second you spend
working on building passive-income assets. Discover the power of outreach in
the solid, high-ticket niche space. Click here to download this blueprint now.
Article #9
(586 words)
Remember Your Content Speaks Volumes about
Your Brand’s Value
I remember the first time I got into
affiliate marketing. I ran into an online community and it seems like everybody
was in agreement. It felt like I was in a chorus. Everybody kept saying the
same things. Everybody kept recommending the same things.
As you can well imagine, when I started
more than a decade ago, the common refrain was “Content is king.” You keep
hearing it over and over again. “Content is king.” Some people even exaggerate
and say that “Content is emperor.”
That was all I needed to hear and I cranked
out a tremendous amount of content. I don't mean to brag but I'm a pretty
decent writer. So, I found all my target keywords and I just blasted out as
much content as I could based on those keywords. The materials that I produced
were highly readable; they addressed certain issues; they spoke to the needs of
my intended readers.
I thought I did everything right. I thought
everything was in the right place. I thought that I put in the right amount of
time, effort, and focus on a solid and comprehensive online publishing
strategy.
This is why I was really disappointed when
after publishing my one thousandth article, I realized that I wasn’t making much
money at all. All that time, effort, and energy seemed wasted.
As you can well imagine, I was about to
throw in the towel. I felt I let myself down. I felt that this was just a
massive waste of time.
That's when I discovered the power of
branding. I quickly realized that if you are one of tens of millions of online
publishers, you're not going to go far in this game. There are just too many of
you.
When people type in a search query on
Google, they go through different websites and if these websites don’t build
solid brands¸ they are generic. They’re one and the same. Well, at least that’s
how it feels to the searcher. There's really nothing distinguishing these
websites.
That’s how I discovered the power of
branding because if you build a solid brand, you give your visitors a reason to
come back. Better yet, you give them a reason to evangelize whatever it is you
are promoting.
Wouldn't you want to build a massive army
of unpaid marketing volunteers? That's precisely what happens when you build a
community around your brand.
The problem is it's very easy to think of
content in very restricted terms. Content is not just limited to the articles
and blog posts you publish online. It also involves your interactions in
comment sections, how you engage with other influence leaders, as well as your
guest posts. It also involves your social media replies as well as the specific
official posts you put on your social media account.
All of these bits and pieces create a
mosaic of your online brand. Be very mindful of every move you make online.
They either build you up or they can start tearing you down. The worst part to
all of this is that you are the last to know.
Do yourself a big favor. Start building a
brand on Day 1. Everything you do can either hurt or help your brand. Build a
brand that would withstand the test of time.
If you want to know how to figure this out,
click here for the blueprint that you need to build a high-tickets sales brand
online.
Article
#10
(731 words)
Conduct Yourself Professionally to Maximize
Your High-Ticket Sales Brand
How many times have you heard the word
“professionalism?” How many times have people advised you that the key to
success is to act professionally? I can understand all of that. I get it.
However, the problem is the more people use
the word “professional,” the less meaning it has. It becomes yet another
buzzword. It becomes yet another addition to the online marketing vocabulary
that people just toss back and forth and repeat mindlessly over and over again.
Its sheer reputation, it seems, is its number one enemy.
The whole concept of professional is very
powerful. In fact, in many cases, it is what separates people who make money
hand-over-fist from people who are barely getting by. It can mean the
difference between living high on the hog and struggling for every dollar that
you get.
Professionalism. Now, here's the problem.
When people recommend this word or when people throw it around, they forget
about context. You have to be professional in the right way with the right
people at the right time after certain things have happened.
In other words, context matters. You can
just say, “I'm a professional with absolutely no context and no frame of
reference. You're just wasting your time. You're just setting yourself up
sooner or later for some sort of disappointment. I’ve seen this happen.
This is why it's really important to focus
on professionalism as an integrated part of your overall online strategy. This
is how you maximize the value you get for your effort and time. With this
philosophy in mind, you will stop posting for the sake of posting.
I remember when I started in this game. I
was posting everywhere. I was creating all sorts of content. I was even making
videos. However, at the end of that day, I had very little to show for all of
that because I was not a professional. Instead, I was generic. I was too busy
blasting out one article after another and making a lot of worthless noise. I
wasn’t building a brand.
Make sure that every move you make has the
highest chance of pulling in the most recognition in your high-ticket niche.
That's how you do this on a profession level. Everything else will not work.
Focus on recognition and building legitimacy first.
Get this out of the way and build a solid
foundation and guess what will happen next? That's right! The money will flow.
Remember, in this game, marketers shoot to become credible and authoritative.
This is the key. You don't start the game
looking to make the most amount of money possible. You don't start the game
with greed. Instead, you start this process of building a solid, high-ticket
sales brand with the intention of delivering value.
I remember hanging out with a multimillion-dollar
salesperson. This person was very meek and humble. You couldn't tell just by
looking at him that he pulls in seven figures year after year like clockwork,
but I knew exactly who I was talking the moment he opened his mouth.
Everything I heard from this man screamed
value. He wasn't wasting my time. He wasn't insulting me by patronizing me. No.
Every single second he spent talking, he was adding value to my life.
Ultimately, he summed it up. The secret to
sales success is actually pretty straightforward. You have to always remember
that for you to get what you want, you must first give other people what they
want.
It's very easy to figure out what you want.
You want to make money. No mysteries there.
However, instead of focusing on your needs
and trying to get what you want from other people first, focus on giving them
what they're looking for. Give abundantly. Give unexpectedly. Underpromise and
overdeliver. If you are able to do this, then the money will flow.
The problem with this game is there that
too many online marketers shoot for the quick-and-easy cash. They focus on the
big payoff. They don't focus on serving.
If you focus on serving and delivering value,
you are building a brand. Build your online business empire on solid
foundations and you will succeed in the dog-eat-dog world of high ticket sales.
Click here for the key framework you will need to establish the success you
deserve in this very competitive space.
Email #1
Subject:
Are
You Ready To Make High-Ticket Sales?
It’s
About Time For You To Learn High-Ticket Sales Secrets!
Closing a sale is not the problem!
FIRST NAME,
Some
affiliate marketers who have been struggling would swear up and down that making
sales online is nearly impossible.
Well,
with the right traffic and the right sales materials, you are bound to generate
sales from time to time. Closing a sale is not the problem.
Generating
consistent, high-value sales, that's the issue. Don't confuse the two.
Click the link below now to make
high-ticket sales by working with the right clients the right way!
>>>LINK TO FE SALES PAGE
Make it a great day!
[YOUR NAME]
Email #2
Subject:
Here’s where my advice for you comes
in…
With My Advice, you’ll be able to...
To make it easy, I’ve put together a
step-by-step guide…
[FIRST NAME],
Sadly,
even if you are able to master the art of online sales, you may still continue
to struggle.
I
understand that this is better than not generating any sales at all, but if you
put in a lot of time, effort, and energy into generating online sales only to
settle for a low middling amount, you're wasting your time.
That’s
the bottom line.
As
the old saying goes, “Either you go big or you go home.”
Thankfully,
there is a way out.
You
don't have to stick to the grind. You don't have to put in all these hours away
from your loved ones just so you can put food on the table.
Here’s where my advice for you comes
in.
>>>LINK TO FE SALES PAGE
With My Advice...
ü
You will learn how to maximize the return
that you get for all your efforts.
ü
You will learn how to be at the right
place, talk about the right things at the right time with the right people.
ü
You will make sure how to apply the first
step right, get this wrong and you are going to waste your time, effort and
money.
ü
You will also learn how to target the
right audience, the right way
ü
You will also learn how to unlock the
Power of Segmentation so You can Tap into High-Ticket Sales.
To make it easy, I’ve put together a
step-by-step guide that will show you exactly how it’s done...
Click the link below now to learn
more…
>>>LINK TO FE SALES PAGE
Make it a great day!
[YOUR NAME]
PS – The journey of a thousand miles
starts with the first step… And, the journey for you to make high-ticket sales
by working with the right clients the right way, starts when you click the link
above…
----------------------------------------------------------------------------------------------------------------------------
Email #3
Subject:
No stones are left unturned when you
get your hands on this now!
You will become a complete expert on
this!
[High-Ticket Sales Secrets] Here’s
Just A Quick Preview Of What You’ll Discover Inside...
[FIRST NAME],
Did you have a chance to checkout my
guide yet?
If not, here’s the link again…
>>>LINK TO FE SALES PAGE
No stones are left unturned when you
get your hands on this now.
You will become a complete expert on
this, and you’ll get everything you need inside to do the same…
Here’s Just A Quick Preview Of What
You’ll Discover Inside...
ü
Make Sure You're in the Right Niche
ü
You Must Target the Right Client
ü
Unlock the Power of Segmentation so You
can Tap into Hight Ticket Sales
ü
Case Study
ü
Know the Big Picture
ü
Get Inside the High-Ticket Sale Buyer's
Mindset
ü
Conducting a High-Ticket Sales Campaign
the Hard Way
ü
The Shortcut To High-Ticket Sales
ü
Fine-Tune Your Reverse Engineered Brand
ü
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MINDMAP
Modern Social Media Marketing:
Unleash the Power of Modern Social Media Marketing in 10 Steps
The key to success:
Run your social media marketing campaigns through a FUNNEL
-Top of funnel: HUGE social media reach and visibility
-Bottom of the funnel: Proven buyers who convert predictably
Automating social media marketing to turn reach into CASH requires you use a MAILING LIST
-this is the TOOL you use to convert traffic into CASH
-the money IS in the list if you know what you’re doing!
The END GAME? Convert SOCIAL MEDIA REACH into LIST membership. Sell to your list. Shape
the conversation and continue to SELL/CONVERT your list over the LONG TERM.
Use CURATED CONTENT mixed with ORIGINAL CONTENT and CALL TO ACTIONS to turn
reach into tr affic. Use your list to turn traffic into CASH.
This is the SECRET to social media marketing!
What social media marketing is and what it isn’t
-Managing your expectations
-Social media marketing can build brands through content that delivers solid VAL UE
-BUT... content marketing can only go so far
8 Reasons WHY you need to do social media marketing
-Reason #1: Social media’s huge direct and viral reach
-Reason #2: Social media is HABITUAL
-Reason #3: Target audiences using different content formats
-Reason #4: Most social media platforms can be segmented
-Reason #5: Sharing content on most platforms can be automated
-Reason #6: You can run a two track marketing campaign using mailing lists
-Reason #7: Your brand gets natural repetition th rough multi platform marketing
-Reason #8: Save money through content repurposing
Different business types require different content and publishing strategies
-publishing
-ecommerce/dropshipping
-email list
-traffic sales
Different strategies require different content types
-audio
-slide showsslide shows
- infographicsinfographics
- diagramsdiagrams
- blog linksblog links
- videosvideos
- Don’t just think LINKS!Don’t just think LINKS!
Follow
Follow –– Spam Spam –– Unfollow Used to work... not anymore Unfollow Used to work... not anymore
Social media platforms will reward or punish you based on engagement Social media platforms will reward or punish you based on engagement
- AudiAudiences are looking for QUALITY CONTENTences are looking for QUALITY CONTENT
- Low quality means low engagement means less reachLow quality means low engagement means less reach
Other failed methods
- hashtag hunting hashtag hunting
- Influencer spamming Influencer spamming
- Automated publishing with no outreach (‘Spaghetti on the Wall’ ‘strategy’)Automated publishing with no outreach (‘Spaghetti on the Wall’ ‘strategy’)
OVERVIEW :
OVERVIEW : 10 Steps to Faster and Easier Modern Social Media Marketing 10 Steps to Faster and Easier Modern Social Media Marketing
- Niche research / targeting Niche research / targeting
- Content curation Content curation
- Reverse Engineer TOP contentReverse Engineer TOP content
- Fine tuned PAYLOAD contentFine tuned PAYLOAD content
- Market your LIST right!Market your LIST right!
- Unlock the power of REPURPOSED (multiUnlock the power of REPURPOSED (multi--platform) contentplatform) content
- Automating Content SharingAutomating Content Sharing
- Scale up Your TargetingScale up Your Targeting
- Sell to your LIST differently (use lots of social proof)Sell to your LIST differently (use lots of social proof)
- Reinvest your profits the right wayReinvest your profits the right way
Niche research / targeting
Identify your business’ target audience
Identify your business’ target audience
- Find your competitors and let themFind your competitors and let them do your niche/target audience research for you (who are they do your niche/target audience research for you (who are they targeting / how are they categorizing themselves / which hashtags are they using)targeting / how are they categorizing themselves / which hashtags are they using)
Pick your target niche
- How big is this at the different platforms?How big is this at the different platforms?
- How competitive are they?How competitive are they?
- How active How active are they? (see objective indicators)are they? (see objective indicators)
List out your niche indicators
- hashtags hashtags
- categories categories
- keyword targets keyword targets
- labeling patterns labeling patterns
- tags tags
Content curation Basics
Why curation?
- original content is expensive original content is expensive
- you you need these to establish credibility with your audience cheaplyneed these to establish credibility with your audience cheaply
- you use content that’s tried and proven *takes all guesswork out)you use content that’s tried and proven *takes all guesswork out)
- use others’ content (win / win : they get traffic, you get to entertain/build street cred with your target use others’ content (win / win : they get traffic, you get to entertain/build street cred with your target audience)audience)
Content Curation Strategy
- use original 3use original 3rdrd party content to build authority for your social media accounts party content to build authority for your social media accounts
- intersperse your own original content intersperse your own original content
- mix in your Call to Action (CTA) content (ie., mailing list / squeeze page with freebies)mix in your Call to Action (CTA) content (ie., mailing list / squeeze page with freebies)
- always CTA recipalways CTA recipients to share your postsients to share your posts
Content Curation is very automation friendly
Reverse Engineering your competitors’ TOP content
Content curation must start with your competitors’ most successful content
- based on objective indicators (existing likes / sharesbased on objective indicators (existing likes / shares / anything else you can easily observe)/ anything else you can easily observe)
Content curation enables you to figure out what type of content works best on your accounts
- you are not wasting money taking wild guesses are not wasting money taking wild guesses
Find the most successful of your curated content and create ORIGINAL versions versions
If your original content replicates or builds on the success of curated content, create DERIVATIVE and CROSS PLATFORM VERSIONS CROSS PLATFORM VERSIONS
* Hot blog post > video > diagram > inforgraphics > lists of questions for Twitter
Finetune your PAYLOAD content
After letting your curated campaign run, you should know the following
-which content gets the most engagement
-which content gets the most clickthroughs
Study these pieces of content closely
-What problems are people interested in
-How are these pie ces of content positioned or presented
-How are they formatted?
Using the information above create Payload content
-Content used to sell your mailing list
-Content that is most credible / most likely to be shared
-must not be obvious spam
-Must be v aluable adds value to lives of readers
Market your LIST right!
Figuring out PAYLOAD content should clue you in on:
- type of FREE PREMIUM content you can use to get people on your listtype of FREE PREMIUM content you can use to get people on your list
-create feeling of exclusivitycreate feeling of exclusivity
- all your original content should all your original content should push your mailing list FIRST (ie., get updated etc)push your mailing list FIRST (ie., get updated etc)
- once you have identified payload content / content that works, PLAY UP your mailing list with once you have identified payload content / content that works, PLAY UP your mailing list with premium content freebiepremium content freebie
Set up your squeeze page for maximum social appeal
- Use your content to upsell Use your content to upsell your squeeze page BUTyour squeeze page BUT
- Your squeeze page must be well designed enough for it to be marketed well on social media (ie., Your squeeze page must be well designed enough for it to be marketed well on social media (ie., previous / video / graphics / etc)previous / video / graphics / etc)
Set up the right confirmation page
- When people join your list, thank them and make them feel welcWhen people join your list, thank them and make them feel welcome ome –– make them feel they just did make them feel they just did the right thing!the right thing!
Unlock the power of REPURPOSED (multi--platform) contentplatform) content
Observe your stats
Pick out your best--performing contentperforming content
Make more of them Make more of them
Turn them into other content and re--share share
- strip into questions strip into questions and tweet and rotate hashtagsand tweet and rotate hashtags
- turn into slideshows and put on youtubeturn into slideshows and put on youtube
- turn into infographic and share on pinterestturn into infographic and share on pinterest
- share its link / header picture / video / infographic on your FB page + share on FB groupsshare its link / header picture / video / infographic on your FB page + share on FB groups
Automating Content Sharing
Share content randomly at different times first andomly at different times first
Check your stats and pick your best times
Use automated software to cluster publish your content at most optimal times
Twitter: republish most successful content many times using different hash tags
Facebook: republish most successful content by sandwiching among curated content republish most successful content by sandwiching among curated content
Scale up Your Targeting
Experiment with different hashtags
Experiment with tagging nicheExperiment with tagging niche--focused influencers focused influencers
- Find influence leadersFind influence leaders
- Rotate tags among themRotate tags among them
- Objective: GET ON TObjective: GET ON THEIR RADAR HEIR RADAR -- get them to share your conten with their following get them to share your conten with their following –– engage engage with them later for guest posts / content contributions / get interviewedwith them later for guest posts / content contributions / get interviewed
Experiment with PAID traffic
- Study your stats Study your stats
- Use your stat patterns Use your stat patterns
Sell to your LIST differently
Use different content on your list
- Use original stripped down versions of your most popular contentUse original stripped down versions of your most popular content
Use social proof/case studies
Upsell, upsell, upsell
Use the $1 List filtration method Use the $1 List filtration method
- split your list strategy: GENERAL LIST / BUYERS LISTsplit your list strategy: GENERAL LIST / BUYERS LIST
- selsell high quality content for $1 to get people to your buyer listl high quality content for $1 to get people to your buyer list
- WHY? Use general list to filter using quality content / Use buyers list to MAKE REAL MONEY WHY? Use general list to filter using quality content / Use buyers list to MAKE REAL MONEY using affiliate offers + social proof + case studies + premium launches/messagingusing affiliate offers + social proof + case studies + premium launches/messaging
Reinvest your profits the right wayfits the right way
Move into other niches after you master your system
Buy more targeted traffic after you find out what works
- Use FB’s lookalike audiences technologyUse FB’s lookalike audiences technology
Invest in more original content
Invest in more content updates (more original materials)
Invest in your original products
Sell your own video--based membership courses based membership courses
Focus on RECURRING INCOME
---------------------------------------------------------------------------------------------------------------
High Ticket Sales Secrets
Discover How to Make High Ticket Sales by Working with the Right Clients the Right Way
CHEATSHEET
Step 1: Make Sure You're in the Right Niche
-High pay
-Manageable competition
-Established social network/areas of demand
-Decent monthly search volume
-Established demand
-Strong personal interest
Step 2: Target the Right Clients
-Segment your audience
-Focus on urgency to buy
-Separate information seekers from potential buyers
-Separate immediate low value b uyers from intermediate or long term higher value buyers
-constantly communicate with higher value buyers
Step 3: Master the Basics
Step #1: Pick a high
value niche
Step #2: Develop a high
value brand in your target niche
Step #3: Distribute contact th
at filters your customer segments
Step #4: Make it easy for your audience to find you and keep in constant contact with you (build a
mailing list)
Step #5: Send high
value content that segments your mailing list
Step #6: Filter your mailing list
between buyers and tire kickers through low value or low friction sales
Step #7: Take good care of your buyer’s list
Step 4: Reverse Engineer your way to High Ticket Sales Success
-Reverse engineer high ticket players in your target niche
-Reverse engi neer the following (their content strategy, their ads, their mailing list strategy, their
advertising creatives, their brand values and their traffic sources as far as you are aware)
-Look for the industry standard and optimize it based on your actual exp erience
-Build up your base and constantly ask for feedback
-Constantly optimize your affiliate offers, product offers, content strategy, and mailing list recruitment strategy
-Get your list members to become emotionally invested in your brand
-Your br and must evolve around your existing community instead of the other way around
Step 5: Optimize your conversion system for Maximum Conversions
-identify a strategy
-implement it
-modify it based on results modify it based on results
- test it again test it again
- modify it again until you stop getting incremental improvements in conversion sop getting incremental improvements in conversions
- The secret to optimization is element The secret to optimization is element--byby--element optimization element optimization
- Always segment your mailing list and do not neglect anybody Always segment your mailing list and do not neglect anybody
Step 6: Optimize for the Right High--Ticket Service or Product to SellTicket Service or Product to Sell
- When When you start segmenting your users, don't focus on sales. Focus on segmentationyou start segmenting your users, don't focus on sales. Focus on segmentation
- Optimize your messaging so as to maximize trustOptimize your messaging so as to maximize trust
- Pay close attention to what your community demandsPay close attention to what your community demands
- Pick the most credible yet highest value quality product or service you caPick the most credible yet highest value quality product or service you can offer n offer
- Know what is at stake Know what is at stake
- Think beyond commission payouts Think beyond commission payouts
- Understand that your client base can be a permanent pool of buyers if you have handle them properly Understand that your client base can be a permanent pool of buyers if you have handle them properly
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