How to Earn from Facebook Groups

 

 100% FREE COURSE TO DOWNLOAD 

How to Earn from Facebook Groups

About Course: This course will help you to understand why engagement on facebook groups are important for great earning of your business.

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 7 Day Autoresponder Series

Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on marketing via Facebook Groups.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”.  You might also want to set some time aside each day to read my messages and act on the information they contain. Specifically, we're going to talk about:

Why you should start a Facebook Group

The different types of Facebook Group

Some do's and dont's

How to get new members

And a whole lot more besides!

Of course, if you want to get a head start on all this, I've put together a no-holes-barred manual that explains everything in detail.  You can read all about it here [link to sales page].

Of course, the biggest question is: What are Facebook Groups and why should you care?

Basically, Facebook Groups are an area of Facebook where you provide a space to communicate about shared interests with specific people.  This is extremely valuable because you're capturing peoples' interest, but Groups can also have a huge impact when used as part of your brand marketing strategy. 

Facebook groups are very different from Facebook Pages

Anyone can access your Facebook Page. It's your (or your business's) public profile. 

Facebook Groups, on the other hand, are where businesses can help people learn and share ideas about their products and services. When you center a group around your brand—whether it’s part of a subscription service or not— you can build a community around it. This makes your brand and products even more valuable to your customers. After all: what’s better than getting a group of people together who love to talk about you and your products?

Sincerely,

[Your Name]

PS. Before you rush out and start a Facebook Group, be sure to check out tomorrow's e-mail where I'll talk about the reasons to start a Group.  It's important to get this right from the start – otherwise you're guaranteed to fail.  Be sure to check your inbox tomorrow.

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Day 2

Subject: Why start a Facebook Group, [firstname]?

Hi [firstname],

There are many reasons to start a Facebook Group; however, takes time and effort to start, run and administer a Group. Your time is valuable so it's important to get your Facebook Group strategy right.

What do you want to get out of this Facebook Group at the end of the day?

Some of the most popular reasons to start a Facebook Group are:

Brand awareness. Facebook Groups are a great way to draw in people who are not aware of your brand or the products you offer. The information you provide here can help to influence buying decisions.

Establish authority. One way to become regarded as an expert in your field is to give away lots of advice for free.  This is particularly important if you provide a service or an information-based product. Facebook Groups provide you with the ability to do just that.

Create a topic-based community. This is the big one, and probably the most powerful reason to start a Facebook Group. When you deepen your connection with people who are already customers, and encourage them interact more with your brand, not only are they more likely to buy more from you, but they'll also bring in their own friends and encourage them to become customers, too.

Whatever you do, check out the competition first!

You don't want to re-invent the wheel. You need to ensure that YOUR group offers potential members something different; something they can't get elsewhere.  Also, bear in mind that Facebook Groups are not suitable for every type of business. They are more usable in a business to consumer model than they are in a business to business one. 

Warmly,

[Your Name]

PS. I go into more detail in my guide to Facebook Groups.  Find out more here [link to sales page]. 

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Day 3

Subject: [firstname]: What type of group should you start?

Hey [firstname]!

There are lots of different types of Facebook Group, and we're going to talk about them in today's installment. The type of group you start is largely going to depend on what your overall strategy – like we discussed yesterday. 

There are three different types of group: 
Public, Closed and Secret.

Anyone can join a public group, and everyone can see the group posts. If you want to build a Facebook group community around a certain topic or event, a public group may be the way to do it. The downside to all this, sadly,  is that public groups tend to attract people who join simply to spam their own content all over the place and/or post links to porn sites etc. You'll have a much harder job administering a public group than one of the other types.

The most popular type of group for business is a Closed Group. Anyone can join this type of group, but you have to apply to become a member and be accepted by the group administrator. Only members are able to see group posts. This is useful because you can share information with interested parties, but not with the entire world (or your competitors).

Finally there are Secret Groups.  In this type of group, only members can see group posts and the group can’t be found in a search.  Membership is by invitation only. Secret groups are for very specific members and are often centralized around a service you provide like high-level coaching. You can even charge a fee to join your group.

It's important that you decide right from the get-go what type of group yours is going to be as it's difficult to change things later.

Talk soon!

[Your Name]

PS. I devote an entire chapter of my Facebook Groups manual to setting up your group, and I talk you, step-by-step through the entire process.  Get your copy now from [link to sales page].
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Day 4

Subject: This is very important, [firstname].

Hi [firstname],

There's one thing you must understand about Facebook Groups: They're not a sales forum.

This is very important.

You shouldn't use Facebook Groups for blatant self-promotion.  Nobody likes to be “sold” to, and nobody is going to spend time in your group if all you're going to do is try and persuade them to part with their cash. 

That doesn't mean you can't promote yourself, you just have to be subtle.

The best way is to establish yourself as an authority in your niche – this is particularly true if you provide a service or sell information products. That way, people can approach YOU for specific advice or services  (which you can charge for), or to discover how they can purchase one of your products.  This is much more effective than you approaching THEM and trying to convince them to buy something they may not think they need.

You can also offer exclusive rewards and prizes to your members.  This helps to get them involved and builds a community.  This gets to the heart of what groups are all about.

Collins online dictionary defines a group thus:
“A group is a set of people who have the same interests or aims, and who organize themselves to work or act together.”

So your Facebook Group isn't just about you; it's about ALL the members.  It's not just about the products or services that you offer, either.  For that reason it's best not to answer every post yourself.  Instead, let other members participate and have their input, too.  This has the useful advantage of allowing you to gauge what your members interests' are, and to adapt your offer – or even create a new product or start a new service – based on what people are talking about. A win:win situation for everybody.

Warmly,

[Your Name]

PS. There's more information in my guide to Facebook Groups.  Get your copy now from [link to sales page].

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Day 5

Subject: [firstname]: It's not about you!

Hey [firstname]!

I want to follow on from what we talked about yesterday, because it's all about how you should engage your membership and get them discussing things that matter to them.

The best way is to curate content for your group that they will find interesting.

Before you launch a new group, it's best to decide on a long-term content strategy that will support the group’s goal. That goal might be to reach new customers, or it could be aimed at providing after sales support for people who have already purchased your product. The content type will depend on it. It can be inspiring, educational, entertaining, or inviting.

Regardless, your content should be about your members and their interests, NOT about you or what you can offer. Ideally, your content should trigger interaction between your group members.

There are several ways you can do this:

* Tutorials. These are a great way to attract users, and to establish yourself as an authority in your niche.

* Quizzes. Fun for the members and, and a great data gathering tool for you.

* Surveys. These will help you get new content ideas.

* Live Q & As.  Live questions and answers have become very popular in many groups.

* Challenges. A popular activity within groups. Make a challenge and invite members to join.  Challenges can also be daily and allow members to post information on a particular topic.  For example, if you make a product that's distributed in stores, you can ask members to post photos of your product and tag where they've seen it.  If you're in the dog training niche, get people to post videos of their dogs undergoing training successfully etc.

 

Whatever you do, provide value for members so they keep coming back and continue interacting.

Talk soon!

[Your Name]

PS. There's still time to grab a copy of my Facebook Groups guide.  Here's the link [link to sales page].

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Day 6

Subject: How to invite new members, [firstname]

Hi [firstname],

You may have a great idea for a Facebook Group, but if you can't recruit new members, it will wither and die.  “If you build it, they will come” may have worked for Kevin Costner in the movie Field of Dreams, but in the real world, you've gotta go out and encourage people. If nobody knows about your group, how can you expect them to sign up?

The simplest way to get the word out about your Facebook Group is via an announcement on your Facebook page. If you've got a good following, this shouldn't be too difficult.  You'll want to combine your Facebook page and group anyway.  I don't have time to explain why here, but I devote an entire chapter of my Facebook groups manual to the subject.  Find out more here [link to sales page].

Likewise, you'll want to extend an invitation (if you have a closed or secret group) to your connections on other social media platforms like Linked-In, Instagram and Twitter. These are people who already know you, and are likely to be interested in what you offer already.

Finally, don't forget your mailing list!

An e-mail to your list is an excellent way to get the word out – especially to people who don't use social media; or who do, but aren't on Facebook.  If you don't have a very big list, consider buying a solo ad on someone else's list in the same niche.  Better yet, offer a membership to a key player in your niche and encourage them to become an advocate for your group.  Not everybody wants to go to all the effort of setting up their own Facebook Group and endorsements can be worth their weight in gold.

Warmly,

[Your Name]

PS. Don't forget your copy of my Facebook Groups manual.  Here's the link again [link to sales page].

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Day 7

Subject: [firstname]: Don't forget to provide real value

Hey [firstname]!

When it comes to having a successful Facebook Group the most important thing to remember is to provide VALUE to all your members and give them a reason to keep coming back.

This can be… 

Support from your brand regarding a specific topic. Although we try to make our products perfect, sometimes there are imperfections or things that require clarification.  Your Facebook Group is the perfect place to answer customers' queries and educate them on best use.  Likewise, if you provide a service, you can provide extra information and answer any frequently asked questions in an efficient manner.

 

Support from other members regarding a specific topic.  Oftentimes you'll find that people make the same mistakes with your product or have the same questions or queries. You'll also find people who've devised workarounds for common problems. By encouraging them to share this information on your group, you'll not only be saving yourself a ton of time, but you'll also be encouraging participation in the group and helping to build a community. Just asking members: “How can I make my product better?” will bring you a LOT of information and give you ideas you may not have thought of on your own.

 

You can also provide exclusive, members only podcasts, or extended video content that people won't find anywhere else.

Within the confines of this short e-course I've only been able to scratch the surface of this fascinating subject.  There's a whole bunch of stuff I just haven't had time to go into – like the Advanced Features, tools and settings, or how you can effectively manage your Facebook group, for example. I go into these and a whole lot more in my guide to Facebook Groups.  I've still got a few copies left, but they're going fast.  Grab your copy now from [link to sales page] before it's too late.

To your success!

[Your Name] 

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